Effective Marketing for Small Business Aut17

Breaffy House Hotel, Castlebar, Co Mayo.
Business Training

Running over 6 evenings this course aims to assist participants in understanding how to market their businesses effectively.

This event is no longer available

To assist participants in understanding how to market your business effectively.  This is a six week course running from 7-10pm over the following dates:

  • Mon 25 Sept
  • Mon 2nd Oct
  • Mon 9th Oct
  • Mon 16th Oct
  • Mon 23rd Oct
  • Mon 31 Oct

The course content is as follows:

  • An introduction to Marketing and how it has changed in this connected world.
  • Practical market research for small business.
  • Developing a value proposition
  • Creating and developing a brand
  • How to promote your brand off line and on line
  • Public Relations how to write and distribute a media release and how to create PR opportunities.
  • Advertising – targeted advertising for small to medium businesses.
  • Social Media for Business – An introduction to the various social media
  • Is Facebook / Twitter/ Instagram/LinkedIn appropriate for my business and how should I use them?
  • Guerrilla Marketing – low cost creative marketing communications ideas
  • Developing a tactical plan of selected marketing activities which you can immediately implement in your business.