Effective Marketing for Small Business Aut17

Breaffy House Hotel, Castlebar, Co Mayo.
Business Training

Running over 6 evenings this course aims to assist participants in understanding how to market their businesses effectively.


To assist participants in understanding how to market your business effectively.  This is a six week course running from 7-10pm over the following dates:

  • Mon 25 Sept
  • Mon 2nd Oct
  • Mon 9th Oct
  • Mon 16th Oct
  • Mon 23rd Oct
  • Mon 31 Oct

The course content is as follows:

  • An introduction to Marketing and how it has changed in this connected world.
  • Practical market research for small business.
  • Developing a value proposition
  • Creating and developing a brand
  • How to promote your brand off line and on line
  • Public Relations how to write and distribute a media release and how to create PR opportunities.
  • Advertising – targeted advertising for small to medium businesses.
  • Social Media for Business – An introduction to the various social media
  • Is Facebook / Twitter/ Instagram/LinkedIn appropriate for my business and how should I use them?
  • Guerrilla Marketing – low cost creative marketing communications ideas
  • Developing a tactical plan of selected marketing activities which you can immediately implement in your business.