Effective Marketing Programme 12th Sep

Breaffy House Hotel
12th September
6pm - 9pm

This is a six-week programme will provide you with the tools your small business needs to market your product/service in a more effective way. Please note this training is for Mayo-based businesses only.


Effective Marketing for Small Business 

This six-week programme will run between 6 pm and 9 pm over the following dates:

  • Monday 12th September
  • Monday 19th September
  • Monday 26th September
  • Monday 3rd October
  • Monday 10th October
  • Monday 24th October

Programme Content:

  • An Introduction to Marketing, Marketing Planning and The Marketing Mix.
  • The importance of market segmentation and targeted marketing.
  • Market Validation – Is there a market for your business?.
  • Practical Market Research for small businesses.
  • Competitor Analysis.
  • The USP/UVP – Unique Selling Point or Unique Value Proposition.
  • The importance of branding.
  • How to write a brand design brief.
  • Selecting the most appropriate communications options for my brand.
  • Marketing Communications on a Budget: How to promote your brand offline and online.
  • Public Relations –how to write and distribute a media release, how to create PR opportunities.
  • Advertising – targeted advertising for small to medium businesses.
  • Marketing on-line
  • Email-Marketing.
  • Developing a website – what every small business should know before developing a website – how to write a web design brief.
  • Use of Social Media in Business:
  • Facebook for business – how can I and should I use it for my business.
  • Instagram – how can I and should I use it for my business.
  • Twitter for business – how can I and should I use it for my business.
  • LinkedIn for business – how can I and should I use it for my business.

Your trainer will be Aisling Roche

Aisling Roche is the founder and Managing Director of ARMS Marketing & Training a consultancy offering, training, facilitation and business development advice to Government agencies and Irish SMEs. ARMS Marketing & Training are experts in Personal Communications, Networking Skills, Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales and Business Development.

Aisling is a qualified personal and executive coach and is also a part-time lecturer in the UCD School of Businesses where she has been lecturing, in a variety of communication and marketing subjects, for the past 20 years. She is a mentor on the Enterprise Ireland Mentor Panel and a trainer, facilitator and mentor for Enterprise Ireland and the Local Enterprise Offices.