Email Marketing for Business

Your email list is one of the most valuable digital marketing assets. It is a direct link to warm prospects and customers who are 6 to 7 times more likely to do business with you. Do you have previous customers who you want to keep in contact with about new and exciting products or better still gain new prospects? This is an introductory course for business owners who want to tap into the power of email marketing.

Here's what we will cover:

• How to sign up to MailChimp
• A walk through the dashboard/user experience
• How to create audiences
• A look at GDPR requirements Audience Management Tools
• How to set up automated emails
• How to create email sequences
• 8 Copywriting techniques for compelling email sequences

Your trainer is Louise Mc Donnell:

Louise McDonnell is an award-winning Social Media trainer, coach, and speaker. She is the author of, “Facebook Marketing, The Essential Guide” and the bestselling “2021 Social Media Planner & Guide”. Louise is the founder of SellOnSocial.Media, an online social media training platform with over 250 members from every corner of the globe. For over a decade, Louise has collaborated with businesses and non-profits to harness the power of Social Media in driving growth and has trained over 20,000 people on strategically using Social Media as a powerful marketing tool.

This course will be delivered live and online