Facebook Advanced Feb18

Venue:
Breaffy House Hotel, Castlebar
 
Date:
27/02/2018
 
Time:
9.30-4.30pm
 
Category:
Workshop
 

A one day workshop for advanced Facebook users focusing on content creation and Facebook Ads

€30
Booked Out
 
 

The aim of the programme is to assist those who already have completed the “Using Facebook for Business – Beginner” course and have an established business Facebook page to take their use of Facebook as a business development tool to the next level.

This advanced course will be delivered by Facebook Author, trainer and coach, Louise McDonnell.

Course Outline

The course outline is as follows:

Content Marketing

  • 4 Factors which influences what appears in the newsfeed
  • 4 Lessons learned from analysis of 30 business pages
  • 8 Steps to Create A Social Media Strategy for Facebook
  • 5 different categories of customers and how this relates to the customer journey
  • Producing content for each stage of the sale funnel
  • 9 Ways to maximise organic reach in 2018

Facebook Ads

  • How to create targeted audiences
    • How to target people near your business
    • How to create an audience based on demographics
    • How to create an audience based on an interest shown in a product/service
    • Targeting people who have recently visited your website (remarketing)
    • Targeting existing customers using your customer database
    • How to target the most engaged fans on your business page
    • How to create lookalike audiences based on traffic to your website, people that like your business page etc.
  • Demonstrating the different types of Facebook Ads and when to use them
    • Awareness campaigns
    • Consideration Campaigns
    • Conversion Campaigns
  • How to create successful ads
    • Tips for using Image/Video Ads
    • How to write effective Ad copy
  • Understanding and analysing campaign results.
 

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