Facebook for Business Advanced Apr19

The Great National Hotel Ballina

A one day workshop for advanced Facebook users focusing on content creation and Facebook Ads

This event is no longer available

The aim of the programme is to assist those who already have completed the “Using Facebook for Business – Beginner” course and have an established business Facebook page to take their use of Facebook as a business development tool to the next level.

This advanced course will be delivered by Facebook Author, trainer and coach, Louise McDonnell.

Course Outline

The course outline is as follows:

Content Marketing

  • 4 Factors which influences what appears in the newsfeed
  • 5 different categories of customers and how this relates to the customer journey
  • Producing content for each stage of the sale funnel
  • Ways to maximise organic reach

Facebook Ads

  • How to create targeted audiences
  • Demonstrating the different types of Facebook Ads and when to use them
    • Awareness campaigns
    • Consideration Campaigns
    • Conversion Campaigns
  • How to create successful ads
    • Tips for using Image/Video Ads
    • How to write effective Ad copy
  • Understanding and analysing campaign results.