This course is for businesses that want to start using Instagram as a marketing tool to connect with and engage audiences and assist with business growth.
There are over 1.2 million daily active users on Instagram in Ireland and 1.2 billion monthly active users globally. This course, delivered by Social Media Author, Louise McDonnell is for businesses that want to start using this platform effectively to grow their businesses.
Course Overview
- 5 Facts about Instagram
- 4 Reasons why Brands Love Instagram
- A tour of Instagram
- The difference between a personal and a professional account and how to switch between the two
- 7 Essentials of a great Instagram Account
- How to brand your Instagram channel
- Selecting a username and BIO
- How to Interact on Instagram
- 13 Ways to produce great content on Instagram
- How to use hashtags effectively on Instagram
- 5 design tips for your Instagram grid
- 6 ways brands can use Instagram stories
- Top third party apps for enhancing your Instagram profile
- Understanding Instagram Insights
Louise McDonnell is an award-winning Social Media trainer, coach, and speaker. She is the author of, “Facebook Marketing, The Essential Guide” and the bestselling “2021 (and 2022!) Social Media Planner & Guide”. Louise is the founder of SellOnSocial.Media, an online social media training platform with over 250 members from every corner of the globe. For over a decade, Louise has collaborated with businesses and non-profits to harness the power of Social Media in driving growth and has trained over 20,000 people on strategically using Social Media as a powerful marketing tool.
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