Marketing On a Shoestring 14th Feb

Live online
14th February
10am - 4pm

This full day workshop will help participants understand what marketing is and how to apply it to small businesses. Please note this training is for Mayo-based companies only.


Marketing On A Shoestring

Learning Objectives

At the end of the workshop participants should be able to:

  • Understand what marketing is and how to apply it to their small business.
  • Understand how to identify their key target markets and the importance of focusing on and communicating to these markets.
  • Understand the variety of marketing communications tools open to them as a small business, and which may or may not be appropriate for their business.
  • Implement a tactical marketing plan which will help them find new customers and keep the ones they already have.

Workshop Outline

  • What Is Marketing And How Does It Work In A Digitally Connected World
  • Who Is Your Target Market?
  • Practical Market Research For Micro Businesses
  • What Is The Value Proposition And How To Develop One For Your Business
  • How To Promote Your Business
  • Generating Media Coverage - PR
  • Online
  • Email Marketing
  • Websites
  • SEO
  • Newsletters
  • Blogging
  • Social Media Marketing
  • Marketing Collateral
  • Promotions/Competitions
  • Guerrilla Marketing Brainstorm

This training is being delivered live and online.  You will be emailed details of how to join in advance of the training. 

Aisling Roche is the founder and Managing Director of ARMS Marketing & Training a consultancy offering, training, facilitation, and business development advice to Government agencies and Irish SMEs. ARMS Marketing & Training are experts in Personal Communications, Networking Skills, Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales, and Business Development.

Aisling is a qualified personal and executive coach and is also a part-time lecturer in the UCD School of Businesses where she has been lecturing in a variety of communication and marketing subjects for the past 20 years. She is a mentor on the Enterprise Ireland Mentor Panel and a trainer, facilitator, and mentor for Enterprise Ireland and the Local Enterprise Offices.