To make the most of their digital presence, organisations must ensure they create and develop a social media strategy that is ultimately customer-focused. Understanding the importance that a comprehensive social media strategy has for a business, especially in terms of meeting goals and objectives is critical.

As part of this program, students will understand the core fundamentals of what makes a social media strategy and how to create one that is practical and useful for their business. Learners will understand how to build an audience, measure engagement, foster discussion and ultimately build a community around their business and brand.

We will explore various digital marketing channels and how to use them effectively, creating a unified approach to digital marketing activities.

Who Is This For?

• Business owners managing their own social media and digital strategy
• SMEs and sole traders looking to get the best from their social media presence
• Business owners and managers who want to optimise and grow their organic social media channels
• What makes a social media strategy

Module Outline

• Setting goals, objectives & target markets
• Identifying the right channels (owned, paid & earned)
• Content marketing & social media
• Customer & brand within the strategy
• Measuring engagement and building community
• Creating content plan and measuring performance
• Using digital marketing channels
• Social media, Facebook, Instagram, TikTok & More
• Email
• Search Engine Optimisation

Learning Outcomes

1. Students understand how to construct a social media strategy
2. Students understand the importance of goals, target audiences, customer profiles and their content plans
3. Students can measure engagement, performance and optimise accordingly

Resources

• Customer profile template
• Customer journey template
• Social media content calendar
• Social media content templates (size guides etc)