Free webinar for ISME Members

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Free webinar for ISME Members

ISME is once again partnering with Google Ireland on a series of online webinars as part of the Grow with Google initiative. These online webinars, which are free and available only to ISME members, will provide SMEs with practical training to help them grow and enhance their online presence

To join next week's free webinar, please register to receive the link. The webinar will be hosted live on YouTube, where you will have the opportunity to ask questions via the live chatbox.

Learn the basics of Google Ads

Date: Thursday 20th May | Time: 11.00 am | Duration: 60 minutes

This webinar will focus on how Google Ads work, and why they are important for your online presence. Discover campaign types offered in Google Ads, including features to help you reach the right audience and potential customers to meet your marketing goals. We’ll walk you through how to set up Smart Campaigns and ad types such as display, search, and video.

Learning outcomes:

  • An introduction to online advertising and how to reach customers with Google Ads.
  • An overview of campaign types and how to choose the right campaign for your business goals
  • How to reach customers with Local Services by Google.
  • In preparation for the Google AdWords webinar here are two ways you can get ad credit with Google
  • Google Ads credit offer for a €75 coupon if you signup for Google Ads tips & promotions. T&Cs here.
  • Google Ads coupon for €120 in ad credit for Ireland [T&Cs here].

Both promotions are valid once activated before 31 December 2021.

Register here

Shop Local: How to safely reach more local shoppers with Pointy from Google

Date: Thursday 3th June| Time: 11.00 am | Duration: 90 minutes

It’s been a challenging year for retail: the first pulse of the pandemic saw a hectic scramble for the essentials while many businesses have had to close for quarantine. New ways of selling and fast adoption of digital tools have been born out of necessity with retailers finding interesting ways to safely reach their customers. At this webinar, Pointy from Google will discuss how Covid-19 has changed shopper behaviour and how retailers can use Google tools to aid in economic recovery by helping them to connect with nearby shoppers

This session will also include an overview of being found on Search & Maps with Google My Business and a message from ISME's CEO on shopping local.

Learning outcomes:

  • The retail landscape and how it’s changing
  • Simple retail innovations
  • How Google can help
  • How to get Pointy from Google / how it works

Register Here

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