Facebook and Instagram Ads

Online - Remotely via Zoom
Tuesday 31st May
9.30 am - 1.00 pm
Business Training

Go beyond how to boost a post on Facebook. This 3 ½ hour workshop is designed for anyone who wants to understand how to use Facebook and Instagram Advertising for their business. It will provide participants with the knowledge, skills and tools to set up and use ads, campaigns, audiences and targeting to promote and grow their business and customer base using social advertising.

This event is no longer available

This workshop will cover:

  • What is the Online Marketing Funnel and how does it work?

  • What are Social Ads and how do they work?

  • How to create Facebook Ads and Audiences?

  • What are Facebook Ad Types and choosing the right ones for your business

  • What are Facebook Ad Objectives and deciding on the right ones for your business

  • What is a Facebook Ad Campaign and how do you set one up?

  • Which Facebook Ads Targeting options are available and how to target effectively on Facebook for your business

  • Which Facebook Ad Placements are available and deciding on which ones are right for your business?

  • Facebook Ad Costs

  • What is the Facebook Pixel and how do you use it?

  • What are Custom Audiences and how do you use them?

  • What are retargeting ads and why should you use them?

  • Why you should run your Instagram Ads from Facebook

  • Learn how to create an online marketing funnel for your business.

  • Set up and manage Facebook ads for your business

  • Learn how to create Facebook audiences and campaigns for your business.

  • Learn how to effectively target your Facebook ads.

  • Learn which Facebook ad types and formats will work best for your business.

  • Learn how to manage your Facebook ad budget and costs

  • Learn how to use the Facebook pixel and custom audiences.

  • Learn how to use retargeting ads.

  • Learn how to manage your Instagram ads using Facebook ads manager.