Online Video as a Marketing Tool

Venue:
Navan Education Centre, Athlumney, Kentstown Road, Navan, Co Meath
 
Date:
31/05/2017
 
Note:
31 May and 7 June 2017 (two full days)
 
Time:
9.30 am to 4.30 pm
 
Category:
Social Media
 

The objective of this workshop is to provide participants with a basic understanding of how to incorporate online video in their marketing strategy. The course will teach participants how to use online video to promote their business effectively. Participants will learn how to shoot video clips on a budget by using a smart phone or iphone and how to edit these clips into a marketing video.

€60
 
 

The objective of this programme is to provide participants with a basic understanding of how to incorporate online video in their marketing strategy.

The course will teach participants how to use online video to promote their business effectively.  Participants will learn how to shoot a video clips on a budget by using a smart phone or iphone and how to edit these clips into a marketing video.

Please Note

This is a beginners course but participants need to be comfortable using a PC - this is not suitable for novice PC users. Participants need to bring a laptop (no MAC) which has the software Windows Moviemaker installed.  Participants also need to bring a smart phone or iphone to the course.

This course will cover the following topics:

  • How companies are using video for marketing and why it’s such an effective tool.
  • How to communicate the right marketing messages.
  • How to pitch yourself and your business offering.
  • Creating an online marketing video on a budget (using a smart phone or iphone).
  • What other low budget equipment you may need.
  • Hands on editing workshop using a couple of video clips shot on iphone and smartphone and a low cost video editor (editing out clips/add clips together/adding text, annotations and music).
  • Uploading a video to YouTube and embedding it on your website.
  • Sharing images and video across Social Networks.
  • Optimising image resolution and optimizing file names for search engines.
  • Video and image editing tools.

 

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