Learn what is public relations (PR) & how to use it. How to plan a successful PR campaign, finding newsworthy stories in you & your business. Finding, supporting and making the most of case studies and pitching your story to journalists. Understand the 3 key PR tools: press notice, photo notice, press release, understand how to build effective relationships with journalists and media partners, know how to plan and execute a successful photo call, how to measure and evaluate your PR activities