Monaghan IT Forum hosts its sixth Annual Conference ‘Retail Is E-tail’

Retail-is-EtailEcommerce websites in Ireland welcomed a third consecutive year of revenue growth in 2017. Last year, the total online revenue of these companies increased by 45 percent year-on-year. Increased employment, improved broadband and browsing experiences have led to this growth.

According to the Wolfgang Digital Online Economy 2018 report, “The Irish digital landscape has never looked so promising. Domestic consumer spending has generally been on the up in recent year’s thanks largely to rising employment levels. This, combined with increased consumer trust online and improved digital experiences is encouraging consumers to migrate from bricks to clicks.”

Speaking about the results Alan Coleman, CEO of Wolfgang Digital, said: “The relentless growth of the online economy continues unabated. With 6% of the Irish economy now taking place online we sit ahead of the European average of 5%, however, the chasm between us and the UK’s 12% indicates there is still plenty of room to grow.”

Whilst the growth of the eCommerce market provides opportunities to businesses it will most definitely place increasingly significant demands on B2C logistics. A primary concern for companies thinking of expanding regards the choice of a logistics partner. A sale does not end with the monetary transaction and the delivery company you choose to deliver to your customers will act as an extension of your own company brand. This highlights the necessity of partnering with an international logistics provider that can meet the needs of your company and of course your customers.

In order to maximise their eCommerce growth potential Irish companies require a strong e-commerce strategy. This is just as true for an SME as it is for a multi-national organisation. Irish companies are well positioned to sell internationally through the eCommerce channel.

With this in mind, Monaghan IT Forum in association with the Local Enterprise Office are hosting their sixth annual ‘Retail is eTail’ event in the Nuremore Hotel, Carrickmacross on the 12th April starting at 4pm. The conference is aimed at retailers, small business owners and managers, CEOs, CFOs, web managers, Marketing Directors and anyone involved in business who wants to maximise their online potential.

High calibre speakers at the conference will give their thoughts on how the digital landscape is rapidly changing and evolving, how it might look into the future and how companies can develop their online presence and maximise this potential. First up is keynote speaker Barry Adams who has been making websites successful since 1998. His agency Polemic Digital delivers SEO services to clients worldwide, and was named the Best Small SEO Agency at the 2016 UK Search Awards. Barry teaches SEO for Queen’s University Belfast and Ulster University, and regularly speaks at digital conferences in Dublin, London, Paris, Amsterdam, New York, and Las Vegas. Also speaking is Vinny O’Brien, formally of Arnotts , eBay, Luzern and Mick’s Garage. At Mick’s Garage, Vinny was the Multi-channel manager responsible for adding approx 10 new channels in 2014, in 3 different languages across, 4 major countries.

New this year are master classes on the Amazon marketplace, digital marketing and logistics or deliveries where participants will have the opportunity to learn from those who are in business and dealing with the issues every day.

Briege Quinn, Local Enterprise Office, Monaghan said: “With the rapid growth in e-commerce, we are delighted to be part of this initiative to raise awareness among the huge number of SMEs who have already registered because they want to tap into the enormous potential. We are continuing to accept applications for the Trading Online Voucher Scheme which has already helped hundreds develop and enhance their online presence. In addition to this we have a number of training and development programmes as we believe that with a little help and some financial support local businesses will benefit as a result."

Claire Cunningham, Chairperson of Monaghan IT Forum and Director of Aura Internet commented that with Ireland's e-commerce industry expected to double in value to €14.1 billion in the next four years and an increasing number of shoppers indicating that they would be willing to make purchases on their mobile devices, providing usable mobile-first retail experiences online is crucial for business in the long term.

The conference takes place on Thursday 12th April 2018 in the Nuremore Hotel, Carrickmacross, from 4pm to 7.15pm. Places are free and booking up fast. To register or for more information, contact www.localenterprise/monaghan or telephone (047) 71818.

Register for 'Retail is e-Tail' here >>