This course is now fully booked. We have another, similar course scheduled on Wednesday 13th May which can be booked here.

Marketing Strategy "Re-Boot Camp" - 5 P's in the Covid-19 Pandemic

One of the major challenges that brands and businesses face during this crisis is knowing when and how to adjust their marketing strategy. Current brand positioning and product propositions definitely need to b re-evaluated and probably modified for the current market. Sensitivity and empathy is called for in all communications, when consumers are focused on a crisis. With the right strategy, your brand can remain relevant and even grow during this time of upheaval. 

What can you expect to lean from this course?

This workshop will help participants know what to do and how to do it. They will get organised with a short term marketing strategy that optimises their revenue potential, and keeps their brand alive, visible and relevant during the Covid-19 crisis. Importantly, to also focus on the post-pandemic period and to prepare to jumpstart their recovery after the crisis period.

Course Overview:

• Pricing strategies during economic upheaval
• Proposition - How to voice your relevance and attract the right customer
• Placement - Generating leads from new market channels
• Promotion - Specialised offers for the current customers
• Plan - Put it all together with a cross channel marketing plan