Course Objectives:

This segment of our Google for SME programmes will enhance your understanding of the role of the Google Search Console and that of Google Analytics in your website performance.

The Google Search Console is a free tool that monitors, maintains and troubleshoot your sites presence, in Google search results. You don't need to understand HMTL or coding but you do need to spend some time understanding how your website is organised and written and be prepared to make some changes in order to see improvement.

Google Analytics is one of the most popular analytics software. It allows you to analyse in-depth detail about the visitors on your website, enabling you to shape the success strategy of your website.

Content:

On completing the workshop you will have

• Set up a Google Search Console account
• Set up a Google Analytics account
• Reviewed Key Metrics
• Tour of Google Analytics Platform
• Creating Dashboards
• Reports
• Goals & Filters

Format:

This course will be delivered via Zoom and will take place over one half day session.

Trainer:

Brilliant Red