MWIB September: The Pivot - the New P of Marketing

Venue:
Online: Login details will be forwarded
 
Date:
08/09/2020
 
Note:
Tuesday 8th September
 
Time:
7pm to 8.15pm
 
Category:
Seminar
 

The September event for the Monaghan Women in Business Network will focus on the new 'P' in marketing. That new 'P' is the Pivot.

This event is no longer available
 

The shock of the COVID-19 epidemic has, in its own strange way, forced on us the opportunity to re-evaluate how we organise our businesses, engage with clients and maintain/increase market share to maintain/increase profitability.

One of the major challenges businesses face during this crisis is knowing how to adjust our marketing strategy to maximise impact in strange and changing circumstances.

 Current brand positioning and product propositions need to be re-evaluated and probably modified for the current market while the pandemic continues. Sensitivity and empathy are called for in all communications when consumers are fearful and pre-occupied by a crisis. With the right strategy, your brand can remain relevant and even grow during this time of upheaval.

 This workshop , presented by Elaine Bradley-Ryan, M.D. at Ideation Marketing will help you to organized with a short-term marketing strategy to optimize your revenue potential during the continuing the COVID19 crisis.

 Very importantly, we will also focus on the post-pandemic period to help you prepare to plan your recovery with a bang after the crisis period.

 The Agenda is as follows:

  • Know your Customer – even better
  • How to beat your Competitors
  • The 9 Ps of Sales and Marketing – including the Pivot
  • Relevant Marketing Channels for now – and later
  • Q & A

Specialising in strategic revenue optimization, Elaine will guide us through a path to bold Ideas, bright insights and big impact in an evolving social and business environment

The Session will be delivered by Zoom so that you can participate safe and well from the venue of your choice.

Register now to save your place at this event. Don’t miss out !

Hope to see you there. 

Stay well, stay safe and see you on 8th September.