Avoid Greenwashing

Date:
04/10/2022
 
Note:
Tuesday 4th October 2022
 
Time:
9.30am - 12.30pm
 
Category:
Management Development
 

Discover how to market your sustainability achievements without 'greenwashing'. Learn green marketing strategies from an industry expert.

This event is no longer available
 

Workshop Content:

Greenwashing is the activity of marketing deceptively, with the intention to mislead consumers that an organisations products, aims and policies are environmentally friendly. 

This free workshop will focus on:

  • The 7 greenwashing 'sins' to avoid
  • Claims that are made that cannot be validated
  • How to adopt a truly sustainable marketing strategy.  

 

This is an excellent networking opportunity to share tips and recommendations with other County Monaghan businesses who are embracing their ‘Green’ journey.