Note:
Tuesday 4th October 2022
Category:
Management Development
Discover how to market your sustainability achievements without 'greenwashing'. Learn green marketing strategies from an industry expert.
This event is no longer available
Workshop Content:
Greenwashing is the activity of marketing deceptively, with the intention to mislead consumers that an organisations products, aims and policies are environmentally friendly.
This free workshop will focus on:
- The 7 greenwashing 'sins' to avoid
- Claims that are made that cannot be validated
- How to adopt a truly sustainable marketing strategy.
This is an excellent networking opportunity to share tips and recommendations with other County Monaghan businesses who are embracing their ‘Green’ journey.
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