Blogging and Email Marketing

Venue:
Online. Login details will be forwarded.
 
Date:
29/06/2021
 
Note:
29th June 2021
 
Time:
1.30pm to 4.30pm
 
Category:
Workshop
 

Blogging is excellent in Search Engine Optimisation activity and targeting specific keywords.When you pair blogging and Email marketing together it can be a very powerful and effective strategy.

€20
 
 

Blogging is a very powerful tool when used correctly and can be used in social media activity.

Blogging is excellent in Search Engine Optimisation activity and targeting specific keywords.

When you pair blogging and Email marketing together it can be a very powerful and effective strategy.

Email Marketing is one of the most underutilized marketing tools available to SME’s. Email

marketing when used correctly is one of the most sufficient and cost-effective way to

generate new sales and brand awareness for a business while also keeping connected to

their customers.

 

Course Content Overview

On completion of the course each learner will have a detailed understanding of how to set up a Mailchimp Email Marketing Campaign and how to evaluate the results.

The course will have a practical element where learners will be invited to set up an email campaign for themselves using the Mailchimp Free option.

 

Course Outline:

Please find below a list of topics and tools that will be covered during the training session.

  • - How to write a blog
  • - How long should a blog post be?
  • - How to find topics for your blog post
  • - How often should a blog be written
  • - How to use a blog post on your social media
  • - Why run an Email Marketing Campaign
  • - The Benefits to Email Marketing
  • - How cost-effective email marketing can be

  • - How to set up your Mailchimp account
  • - Creating a Mailchimp Email Template to be used for future campaigns
  • - Examples of effective email marketing and how to adopt them
  • - How to increase sales using email marketing
  • - How to stay connected to your customers using email marketing techniques
  • - How to attract and encourage customers to sign up of your email marketing
  • - GDPR and Privacy Policy Guidelines associated with registering for Email Marketing Newsletter

  • Understanding Mailchimp Tools & Features
  • Campaigns
  • Audience
  • Tags
  • Bounce / Hard Bounce etc
  • Templates
  • Scheduling Campaigns
  • Overview of other Email Marketing Platforms