Visual Storytelling - October 2020

Venue:
Online: Login details will be forwarded
 
Date:
06/10/2020
 
Note:
6th, 13th, 20th & 27th October
 
Time:
10am to 11.30am
 
Category:
Workshop
 

A Visual Storytelling course aimed at businesses who would like to acquire the key knowledge and skills about how best to develop and use videos as part of their marketing activities. For Monaghan Businesses Only.

This event is no longer available
 

Course Objective:

To promote your business, you know it’s vital to communicate with customers to grow brand awareness and increase sales. Visual storytelling and video marketing is the latest and most cost-effective technique to let you do just that, and with your smartphone, you have all the tools you need at your fingertips.

Today’s web is a visual medium, and your content should reflect that. People love stories, and they especially love stories lavishly told with beautiful visuals. Visual storytelling helps reinforce your businesses message on social media while making it more exciting and relatable.

When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action. Perhaps you have a great product or service but you aren’t getting much attention for it. Or you haven’t quite figured out yet what will make your audience want to fit your offering into their lives. Well, what if I told you that there are specific visual storytelling techniques that you can start using today as powerful tools for your brand? 

Let me show you how in this practical “step by step” workshop that focuses on creating marketing videos, graphics and photo content that will help your business grow. 

Contents:

Leaving the workshop participants will have a clear understanding of the following.

  • Creating a compelling story
  • Visual storytelling techniques
  • Video/photography jargon and terminology
  • Hardware and software apps to use and how to use them
  • Video and photography editing – adding text/tiles and colouring
  • Video production – planning/location/setup/filming/lighting/audio
  • How to emulate modern video storytelling styles
  • Where to purchase cost effective equipment and attachments
  • Uploading and promoting your stories on various social media platforms

This workshop will be delivered across 4 morning group sessions on 6th, 13th, 20th and 27th October with additional 3 hours 1 to 1 mentoring developed and delivered at a pace that suits you. 

Format:

Zoom with further details to follow closer to the time.  

Trainer:

Ken McHugh
Lefthand Productions Ltd.

 

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