Social Media Marketing Bootcamp

This Bootcamp takes place over four days.  It is a an intensive course on all aspects of Social Media Marketing including Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, Video Marketing and YouTube Marketing, designing graphics for social media and how to ensure that your website supports your social media marketing.

Please arrange to bring your laptop with you for the training.

Workshop 1: How to shoot/edit marketing videos and design social media graphics to promote your activities

What we will cover:

• How to shoot and edit marketing videos using a smartphone
• Overview of how businesses are using video for marketing.
• What equipment you need in order to shoot videos with a smartphone.
• Tips on how to shoot videos.
• Hands-on workshop – How to edit video clips into a marketing video using video editing software on a PC.
• How to design social media graphics
• How to resize and edit images.
• How to add your logo to an image.
• How to add captions to an image.
• How to design a Facebook ad and a Facebook cover image.
• How to use a range of design apps on your phone/tablet.

Workshop 2: How to use intermediate and advanced Facebook marketing tactics to promote your products and services

What we will cover:

• How to brand your page.
• How to develop a posting plan.
• How to post – best practices.
• How to grow your followers for free.
• How to increase your organic reach.

Why Facebook marketing now involves advertising Overview of the basic and intermediate ways to advertise. How to target your audience using intermediate level techniques.

• How to target your audience using advanced level techniques.
• How to remarket to people who visit your site.
• How to advertise to your email list.
• How to advertise to a lookalike audience within your county.
• How to design FB ads that will generate responses.
• How to grow your followers using FB ads.
• How to monitor the success of your ads.

Workshop 3: How to use Twitter & YouTube to promote your products/services

What we will cover Twitter Marketing

• How Twitter works.
• How companies use Twitter for marketing.
• How to brand your account.
• Overview of the main areas in Twitter.
• How to tweet.
• How to retweet in a way that benefits your business
• How to grow your followers.
• How to use Twitter to promote your products and services

YouTube Marketing

• How to create and brand your channel.
• How to upload a video.
• How to edit the settings of a video.
• How to tag your video to help it get found.
• Where to get embed code for your website.

Workshop 4: How to use Instagram and LinkedIn for Marketing 

Instagram

• What is Instagram?
• Signing up for an account
• Taking a photo
• Adding captions and locations
• How to use Instagram as a marketing tool
• How to increase your followers

What we will cover LinkedIn

• How LinkedIn works for marketing and pitfalls to avoid.
• How to setup your profile correctly.
• The benefits of a big network – how to find and grow connections.
• How to create a company page.

Website

• How to ensure your website supports your social media marketing.