A Digital Marketing Plan for your Business

Venue:
Remote
 
Date:
05/09/2024
 
Note:
Thursday 5th September 2024
 
Time:
9.30am to 12.30pm
 
Category:
Workshop
 

Are you unsure how to develop a digital marketing plan for your business? This course will explain to you how all the different elements of digital marketing fit together. How your website and social media accounts should be working together, which elements you should prioritise and focus on first. Priority must be given to Offaly based participants.

This event is no longer available
 

Are you unsure how do develop a digital marketing plan for your business?   This course will explain to you how all the different elements of digital marketing fit together.  How your website and social media accounts should be working together, which elements you should prioritise and focus on first.

Who is this course suitable for?

  • Start-ups or established business owners who want to understand how the main elements of digital marketing fit together and which they should prioritise.
  • Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.

This programme is not for digital marketing trainers/consultants or website designers.

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

 

An overview of a digital marketing plan for your business and how it all fits together including:

 

  1. Overview of a Digital Marketing Plan framework
  2. Ensure you have a website that has some fundamentals in place
  3. How to drive traffic to the site.
  4. How to “Engage” the website visitors
  5. How to convert the visitors who engaged
  6. Then look at the bottom of the funnel - Focus on cross selling and upselling existing customers
  7. Analyse what is working and not working and make changes

Course Methodology:

This is a 3-hour LIVE online course delivered over Zoom which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.