Business and Product Development

Venue:
Tullamore Court Hotel, Tullamore
 
Date:
21/03/2019
 
Note:
Thursday, 21 March 2019
 
Time:
10am to 4pm
 
Category:
Workshop
 

The workshop is suitable for craft, fashion, accessories, jewellery designers, home (textiles, ceramics, prints & cards etc.) and retailers.

This event is no longer available
 

This one day programme is suitable for all disciplines - craft, fashion, jewellery designers, home (textiles, ceramics, prints and cards etc) and retailers. 

Designers and makers should bring a sample of their work to the workshop.  This requirement is not necessary for retailers. 

 A formal session (morning) with intervals for Q & A including 

  • developing a strong brand
  • customer focus (understanding core and secondary markets)
  • research & development (including design, product development and sources of inspiration)
  • pricing strategy
  • distribution strategy
  • promotion strategy (including advertising, pr, social media and events)
  • retail formats (including online)
  • what professional retail buyers want
  • trading terms & conditions
  •  and how to make more sales.  

A detailed working (afternoon) session to discuss specific issues and challenges for individual attendees conducted in an inclusive learning session.

 

For this session all participants are requested to bring samples of their products or collections.

 

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