Business and Product Development

Tullamore Court Hotel, Tullamore
Thursday, 21 March 2019
10am to 4pm

The workshop is suitable for craft, fashion, accessories, jewellery designers, home (textiles, ceramics, prints & cards etc.) and retailers.

This event is no longer available

This one day programme is suitable for all disciplines - craft, fashion, jewellery designers, home (textiles, ceramics, prints and cards etc) and retailers. 

Designers and makers should bring a sample of their work to the workshop.  This requirement is not necessary for retailers. 

 A formal session (morning) with intervals for Q & A including 

  • developing a strong brand
  • customer focus (understanding core and secondary markets)
  • research & development (including design, product development and sources of inspiration)
  • pricing strategy
  • distribution strategy
  • promotion strategy (including advertising, pr, social media and events)
  • retail formats (including online)
  • what professional retail buyers want
  • trading terms & conditions
  •  and how to make more sales.  

A detailed working (afternoon) session to discuss specific issues and challenges for individual attendees conducted in an inclusive learning session.


For this session all participants are requested to bring samples of their products or collections.