This course is designed for owner/managers of existing businesses in Offaly who wish to understand how to make the most of digital marketing within their business.

It is a comprehensive course covering the following topics:

• Overview of the Digital Marketing Landscape
• Digital Strategy
• PPC (Pay per Click)
• Display Advertising
• Search Engine Optimisation (SEO)
• Social Media Channels & Platforms
• Email Marketing
• Mobile Web
• Business Blogging/Rich Media Content Marketing
• Digital Measurement and Tracking Programmes
• Developing the Digital Marketing Plan

The outcome of the course is that each participant should have produced a comprehensive digital marketing plan for their business.

Please Note: This course is designed for those already in business. If you are not in business and wish to be put on a waitlist for any available places please contact us on 057 9357480 or by email info@leo.offalycoco.ie.