Level: 

Important - You will need to be very comfortable using a PC.  A lot of the workshops are hands-on – especially the video editing module - this course is not suitable for novice PC users.

Structure

The first half of the course covers website marketing; how to drive traffic to your website and how to increase your website enquiries and sales.  The second half focuses on social media marketing – how to increase awareness of your business and how to engage potential customers. 

Each session is in workshop format where participants can use digital tools and implement many of the recommendations.  Laptops are required for participation in this course (tablets are not suitable).

This course will provide you with an action plan for your digital marketing.  It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales.

A soft copy of very detailed course notes will be distributed via Dropbox.  Links to free video tutorials which provide step-by-step instructions on how to implement many of the key points covered in the programme.

 Week 1:

• Search Engine Optimisation – How to get found high up in Google Search Results
• How to design your own images and graphics for digital marketing

 Week 2

• How to plan and brief a website
• How to increase your website enquiries and sales
• How to use email for marketing

 Week3

• Video Marketing
• How to shoot a video
• How to edit a video
• How to upload your video to YouTube

 Week 4

• Facebook Marketing & Advertising

 Week 5:

• Twitter Marketing

 Week 6:

• Instagram Marketing
• LinkedIn Marketing
• How it all fits together in a digital marketing plan

Please note that this course is designed for those already in business.  If you are not in business and wish to be put on the waiting list for any available places, please contact us 057 9357480 or by email info@leo.offalycoco.ie.