Mentoring Clinic in Brand/Identity Design

Mentor - Tim Quinlan of Graphic Index 

Brand design typically refers to key brand elements such as the logo, color scheme, typography, packaging, messaging and other design components that makes a brand stand out from competitors, and recognizable to consumers. It complements and reinforces the existing reputation of a brand. Design is important because builds credibility and brand recognition by creating a consistent visual language, providing an instant connection to your services or offerings. By maintaining a consistent and clear brand across all marketing channels customers can instantly and easily recognize your brand and connect with your values and business culture.

To create a unique brand that is right for your business your designer will guide you through the following process:

• Research your target audience and your competitors.

• Identify your focus and personality.

• Choosing your business name.

• Writing your slogan.

• Choose the look of your brand (colors and font).

• Design your brand logo.

• Apply your branding across your business including signage, brochures, clothing, vehicles, website, packaging, etc.

What to expect from your mentoring session:

As your mentor, Tim will discuss with you your business offering and review your existing brand design assets.  He will explore what your goals are and how your visual brand identity supports that vision.  The aim of the session is to identify the key factors that are necessary to point your brand in the right direction. Tim will suggest recommendations which will help you towards the next steps depending on what stage your business is at.

Each session last 50 mins and is limited to businesses from County Offaly.

The time slots are as follows:

9.30am

11.00am

12 noon

2pm

3pm

4pm