This course will demonstrate how your website and social media accounts should be working together

Which elements you should prioritise and focus on first to enable you to develop A step-by-step digital marketing plan that is right for your business

This training is suitable for Start-ups or established business owners who want to understand how the main elements of digital marketing fit together and which they should prioritise

Priority must be given to Offaly based participants. This course is not for Digital Marketing trainers/consultants or website designers. 

What will be covered

 Overview of a Digital Marketing Plan framework

 Ensure you have a website that has the fundamentals in place

Then start by focusing on “converting” visitors.

Then move up the funnel to “Engaging visitors”

Only then focus on the top of the funnel –how to drive traffic to the site

Then look at the bottom of the funnel -Focus on cross selling and upselling existing customers

Analyse what is working and not working and make changes.

This training will be delivered by Evan Mangan from The Marketing Crowd https://themarketingcrowd.ie/