Owner Management Development Programme 2018

Tullamore Court Hotel & Maldron Hotel, Portlaoise
30 Jan, 6, 13, 20, 27 Feb, 6, 13 Mar – Tullamore & 20, 27 Mar, 3, 10, 17, 24 Apr, 1, 8 May -Portlaoise
8 am - 1 pm
Management Development

Programme available Offaly based business owners only. Please contact us prior to booking to ensure you are eligible to attend. Limited availability.

This event is no longer available

The OwnerManagement Development Programme is the Local Enterprise Office most comprehensive offering to small businesses in Laois and Offaly, the objective being to get companies stabilised, ready for growth and increased competitiveness.  Designed exclusively for the owner-managers of established and growing businesses, the calibre of participants is high and their business needs are similar.

Programme Objectives:

  • To effectively identify current and potential challenges and opportunities within your business including full SWOT analysis
  • Learn how to use a practical set of smart tools and approaches to improve each area of the business
  • Develop a greater understanding of the fundamentals and principles of marketing including online marketing and social media for business
  • Develop research skills and tools to innovate and develop new customer centred products or services and examine growth potential in new markets
  • Develop a clear vision, goals and strategy
  • Re-examine and enhance your business plan
  • Identify financial requirements to sustain growth and suitable sources of finance
  • Become confident in financial planning and in dealing with finance professionals
  • Develop selling, pitching and negotiation skills and a strategic sales plan
  • Develop Leadership skills in order to lead themselves, their teams and their business.
  • Learn how to manage effective meetings to maximize outcomes
  • Understand HR and legal requirements as they affect their business
  • Develop a HR plan for the business including new investment in key personnel
  • Establish a dashboard and clear KPIs to enable strategic management of the business
  • Learn to invest in and manage themselves including time management

Outline of Course Content (can be adapted to suit specific needs of participants):

Goal Setting and Motivation

Where is my business now? / Conduct a SWOT Analysis / Create a vision for the business

Planning to hit the Goal

Identify the key success factors for your business /Select appropriate strategies and set goals

Start building an executable plan / roadmap for the business / Building resilience

Business Planning

Review the status and usage of current business plans / Success model: Demand & Margin

Business Innovation and the Business Model

Identify opportunities for innovation in the business

Research and the Market

Knowing what questions to ask and who to ask / Tools and approaches to build clear insights

Action plans for implementation. / The strategic Marketing Plan

Finding and Keeping Customers

Create a value proposition / Profile current and target customers

Understand practical marketing and promotional tools and be able to use these effectively to sustain and grow your business.


Understanding accounts / How to reduce costs / Interpretation of accounts and simple ratio analysis

How to manage: Cash flow, Debtors/Getting paid on time, Payment terms, Accessing finance

Human Resource Management

Internal HR Audit / Communication & Managing staff / Succession planning

Social Media and Digital Marketing for Business

Using social media for business / Introduction to Digital Marketing / Building & Promoting a Website

Tracking Methods / Business Blogs:

Health & Safety Procedures in the Workplace & The legal issues you need to consider as an employer

Developing a company safety statement / Carrying out risk assessments in the workplace

Terms of Employment


Converting prospects to customers / Increase customer spend / Closing the sale/ making the ask

Negotiation skills / Pitching for business / Who should do the selling?

Hitting the Target

The importance of measurement and target-setting

Knowing what to measure – focusing on KPIs and building a dashboard