Demand Creation and Channel Distribution Support Programme for tourism businesses in Co. Offaly, Ireland’s Ancient East

Optimising direct online channels for growth

Programme Overview

Fáilte Ireland’s top priority is supporting Ireland’s tourism and hospitality businesses to survive, re-open and recover from the catastrophic impact COVID-19.

 We have created an extensive range of business supports to guide you through these unprecedented times. These have been developed in consultation with industry experts to meet your immediate and urgent needs and help your business re-open and recover.  

 Your tourism businesses are a crucial and valued part of our national tourism industry and we are committed to helping each of you to safely and successfully kickstart your return to business.

We invite you to participate in a suite of 2- hour sessions specifically tailored for Ireland’s Ancient East. Each session will include facilitated discussion with industry experts and feedback post each session on your immediate marketing and sales activation plans so that you can maximise every available opportunity.

Ideally all 3 sessions should be attended – however attending individual sessions can be facilitated.

The three sessions are as follows:

16 July 2020 Session 1:  Understanding the post COVID-19 domestic tourist and how to optimise this market

20 July 2020 Session 2:  Optimising direct online channels for growth

24 July 2020 Session 3:  Offline promotions and advertising that drive online bookings

Why attend?

• Learn how to adjust your offers for immediate sales into the B2C domestic market

• Optimise direct online and offline channels for growth in the domestic market

• Get insights and updates on generating sales from the international market over the next 6-9 months.

Designed for:

The person who is responsible for the sales and marketing function in the business.

Course Content for Session 2:  Optimising direct online channels for growth

• Practical tips on website content

• Creating a domestic market landing page and offers for high conversion

• Driving people to your offer

• Tracking key web performance metrics with Google Analytics

• Optimising your sales results

• Planning a Social Media campaign

• Creating Social Media Content

• Promoting your Campaign

• Measuring and optimising social media campaign for results

It is recommended that prior to doing the course, the participant should Review the Demand Creation supports that relate to ‘creating compelling content’; ‘optimising direct sales conversion through digital with own brand web’; and ‘boosting sales and social media’ on https://covid19.failteireland.ie/sales-and-marketing/driving-domestic-sales/optimising-direct-sales/ 

Following the course you will be able to complete a digital planning template which will be reviewed, and feedback presented to you.

This 2 hour online course will be delivered by Ian Cleary.  This course has been organised by Failte Ireland in conjunction with Offaly Tourism and Local Enterprise Office Offaly. 

Ian Cleary, RazorSocial

 Ian is the founder of RazorSocial and has built up a global recognition for his digital marketing skills.  He has been featured on Forbes, New York times, INC and was co-author of Digital marketing growth hacks alongside some of the top digital marketing influencers globally.   He is a regular speaker at international digital marketing conferences and is an instructor of professional practice with Rutgers University in New York.   His work has been published on Forbes, Entrepreneur.com, Social Media Examiner, Content Marketing Institute and many other leading publications.   His blog has won many awards and has attracted millions of visitors and over 400,000 shares of his articles.  He has the unusual mix of marketing and technology skills!  https://www.razorsocial.com/

Please note that bookings from Offaly based tourism businesses will be prioritised.  One booking per business is permitted. 

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