Food Academy Programme

The Local Enterprise Offices (LEOs), Bord Bia and SuperValu understand the importance of supporting artisan food producers within communities throughout Ireland. Across SuperValu’s network of 223 stores, a large range of locally produced Irish products are stocked.

Food Academy is a training programme aimed at supporting and nurturing start-up food businesses. The Local Enterprise Offices have joined forces with Bord Bia and SuperValu on this initiative to provide a consistent level of food marketing knowledge to new and early-stage food business owners.

At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. (There is no guarantee of your product being listed as part of the programme, however over 80% of products proceed to trial)

Programme Objectives

  • Develop an in-depth knowledge of the tools which can be used to assess market background
  • Understand core technical issues facing your food or drink business
  • Learn how to grow sales for your product range through better branding and packaging design
  • Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland

Programme Format

Mentoring is a significant aspect of the programme with one mentoring visit taking place after each module, in conjunction with the content delivered during the previous training day.

Who can Participate?

The Food Academy is aimed at those in the early stages of developing their Offaly-based food or drink business. Selection criteria will apply.

It a prerequisite that participants on Food Academy have completed the Food Starter of Kick Start Your Food Business programmes.

To register

Application forms are available by contacting Martin Feury, Enterprise Executive:

info@leo.offalycoco.ie or call 057 935 7480

Closing date is 26th June 2020. Places are limited so please ensure you book early!

 

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