Advertising on Google - Online Workshop - January 14th

PREFERENCE FOR BOOKINGS FOR THIS EVENT IS GIVEN TO CLIENTS FROM COUNTY ROSCOMMON

Trainer: Barry Murphy, Murphy Marketing

In Ireland, when a person is searching for a product or service they want, but don’t necessarily know who provides it, they instinctively go to Google search.

This half-day training course will arm you with the skills to design and implement smart advertisements on Google, the world’s leading search engine

Content :

•  How advertising on Google works.
•  People’s search habits – where they look for stuff.
•  How to create and run adverts that will appear when people search on Google for your product or service, including selecting your audience, copy, links, budget and schedule.
•  Understanding how Google allows you to vary your headline and description (text).
•  How to read and understand your advertising results.

What you need :

A laptop or PC, as neither a mobile phone nor tablet has sufficient features for this training.