MAXIMISING SALES ON YOUR WEBSITE & SOCIAL MEDIA CHANNELS

FOR COUNTY ROSCOMMON BUSINESSES ONLY

Date: Wednesday, 20^th January

Time: 10am to 1pm

NOTE: In order to participate on Remote Training, you must have access to reliable Wifi, have a microphone & camera on your laptop/tablet. Having both your camera and microphone on facilitates an interactive workshop, thereby enhancing learning and making for a more enjoyable and worthwhile experience.

Course Outline:

In this workshop each participant will learn practical steps to optimize his/her website and social media channels. Outline:

• Introduction – Our New Reality

• Developing SMART Goals for Effective Digital Marketing Campaigns

• Identifying your Value Proposition and Communicating It Effectively on Digital Channels

• 10 Steps to Optimise your Website for Conversation

• Optimising your Website for Google – SEO

• Optimising Social Media Channels for Conversions

• Q & A

Trainer: Louise McDonnell, 2Market

Trainer will provide login/password before course commences.