Remote Training Course - Building, Promoting & Maintaining an E-Commerce Website

TWO HALF DAYS

PREFERENCE FOR BOOKINGS FOR THIS EVENT IS GIVEN TO CLIENTS FROM COUNTY ROSCOMMON.

Dates: Tuesday & Thursday, October 8th & 10th 2024

Times: 10am to 1pm each day 

Trainer: Alastair McDermott, WebsiteDoctor

Course Outline: 

his interactive, hands-on course is designed to equip business owners with the knowledge and skills needed to build, promote, and maintain an e-commerce website. Over two half-day sessions, participants will learn practical techniques to create and manage an effective online store, enhance user experience, and drive traffic and sales.

Day 1: Building an E-Commerce Website

Introduction to E-Commerce Platforms

• Overview of popular e-commerce platforms (Shopify, WooCommerce, Magento)
• Selecting the right platform for your business

Setting Up Your Online Store

• Domain registration and web hosting
• Initial setup and configuration of the e-commerce platform
• Adding and managing products

Designing Your Website

• Choosing and customizing themes
• Essential plugins and extensions
• Ensuring mobile responsiveness

User Experience (UX) Best Practices

• Designing for easy navigation
• Creating a seamless checkout process
• Integrating payment gateways and security measures

Day 2: Promoting and Maintaining Your E-Commerce Website

Digital Marketing Strategies

• Search Engine Optimization (SEO) basics for e-commerce
• Leveraging social media for traffic and sales
• Email marketing campaigns

Content Marketing

• Creating engaging content to attract and retain customers
• Blogging, product descriptions, and user-generated content

Analytics and Reporting

• Setting up Google Analytics
• Tracking key performance indicators (KPIs)
• Analyzing data to make informed decisions

Maintenance and Scaling

• Regular website maintenance tasks
• Handling customer service and returns
• Planning for growth and scalability

Trainer will provide login/password before course commences.