Remote Training: Search Engine Optimisation via ZOOM

STRICTLY FOR COUNTY ROSCOMMON CLIENTS  

DELIVERED REMOTELY VIA ZOOM:

NOTE: In order to participate on Remote Training, you must have access to reliable Wi-Fi, have a microphone & camera on your laptop/tablet. Having both your camera and microphone on facilitates an interactive workshop, thereby enhancing learning and making for a more enjoyable and worthwhile experience.

Dates: Wednesdays: October 26th & November 2nd 2022

Time: 10am to 1pm each day

Course Trainer: Aisling Roche, ARMS Marketing & Training   

Course Objective

This workshop is designed to assist micro businesses understand why SEO – Search Engine Optimisation is important, before they start to engage in any paid online advertising or social media activity. The workshop will also help participants reduce the time and money they may waste in developing an online presence, by making informed decisions on where their time and money is invested.

Learning Outcomes

At the end of this workshop participants should be able to understand how search engine algorithms work. Understand the three key pillars of SEO. They should understand the importance of and have begun their own content plan. 

Course Content:

How Search Engines Work

Why SEO is the most important activity for developing your business online

Understanding The Algorithm

Navigating Search Engine Results Pages  (SERPs)

The three pillars of SEO:

• Technical  SEO
• On Page SEO
• Back Links 

Areas to be covered:

• How to audit your site for technical issues
• How to evaluate, create an implement on page SEO
• How to build back links for SEO
• The importance of Key Word Analysis
• Some Key Word Analytic Tools
• Developing your own content plan
• A check list of best practice SEO
• A live demo of Google Analytics
• Recommended Tools For SEO
• Brainstorm – Content for your own business

Trainer will provide login/password before course commences.