SOCIAL MEDIA CONTENT CREATION & COPYWRITING  (INTERMEDIATE)

FOR COUNTY ROSCOMMON BUSINESSES ONLY

NOTE: In order to participate on Remote Training, you must have access to reliable Wi-Fi, have a microphone & camera on your laptop/tablet. Having both your camera and microphone on facilitates an interactive workshop, thereby enhancing learning and making for a more enjoyable and worthwhile experience.

Date: Wednesday, 10th February

Time: 10am to 1pm

Course Outline:

This Intermediate Course will help participants understand how to create and plan social media content strategically. By the end of the training, participants will have started to create a social media content plan which will aim to build brand awareness and grow sales.

• Understanding the 5 Stages of the Customer Journey
• Producing Content for each Stage of the Customer Journey
• Tactics for Macimising Reach v Practices that Limit Reach
• 9 Steps to Copywriting
• Copywriting Formulas for Social Media
• 6 Ideas for Creating Video Content

Trainer: Louise McDonnell, 2Market

Trainer will provide login/password before course commences.