The Food Academy Start Programme
The Food Academy Start Programme is designed for people who are looking to develop and grow small-scale food and drink production businesses. The programme is delivered through workshop style training and one-to-one mentoring sessions and is supported by SuperValu. It is aimed at those in the early stages of developing their food or drink business.
Selection criteria will apply to ensure the participants are ready for the opportunity to pitch and supply Supervalu. All potential applicants must complete the application form.
James Burke the programme trainer will contact applicants to discuss their suitability for the programme.
Programme Content
The Programme will be delivered over 6 days, one of which will involve a pitch to Regional Supervalu buyers with the potential of an in-store trial.
The following modules are covered over the course of this programme.
Module 1 Setting the scene: Overview and introduction to SuperValu and Food Academy Journey Simplified Market analysis
Module 2 The Consumer
Module 3 The Proposition (Brand management, agency management, packaging – consumer perspective)
Module 4 Driving Sales in SuperValu (insight to Return on Sales expectations, best practice management for growth, retailer perspective on packaging)
Module 5 Food Safety including Labelling & Law
Module 6 Product Quality: Key focus on Scaling/outsourcing: Maintaining Quality. Managing growth.
Module 7 Pricing and Revise Finance (Margin Calculation, Price to Sell, Evaluation Recommended Selling Price)
Module 8 Marketing, Marketing Strategy & Tools; Pitch Preparation
Module 9 Pitch Day - SuperValu recap on key expectations for Go-Live
**Workshop content may vary slightly from that contained above*
Start Dates:
30th August 2018
Subsequent Dates:
13th September, 18th Oct, 8th Nov, 12th Dec (half day) and 13th Dec
Location:
Solis Lough Eske Castle, Donegal Town.
Programme Trainer:
James Burke & Associates (hyperlink to his website: http://www.jamesburke.ie/ )
Fee:
€150
Mentoring:
Each Client can avail of up to 5 hours mentoring.
Application form:
Please see related files below. Each potential applicant must submit a completed application form.
Further Information:
Supervalu perspective of The Food Academy: https://supervalu.ie/real-people/food-academy-programme
