How to Market your Business on a Shoestring SO2017-01

How to Market your Business on a Shoestring

This current Covid-19 situation has brought sharply into focus the need to work smarter going forward.
This short workshop, delivered over 2 x 2 hr. online sessions, is designed to help start-up and existing micro-enterprises to undertake increased and focussed marketing activity at little or no financial cost. The workshop aims to help you re-examine your marketing activities, employing low-cost and no-cost marketing that will reach your identified target markets.

Topics covered during the Workshop include:

• Thinking about Marketing – creating time in your week for marketing activity
• Re-examining what your customer actually wants
• Reviewing the marketing resources your business has
• Generating testimonials
• Developing a low-cost online presence – building an initial low-cost website, or simply using Facebook as a website.
• No-cost ways to get you noticed online
• Choosing the right social media platforms for your business and increasing engagement
• Using PR effectively - writing Press Releases and building relationships with journalists/influencers

Objectives :

By the end of this Workshop, you will be able to:

• Develop an online presence at low cost
• Choose which free social media platforms would best benefit their business
• Submit PR pieces to generate free media coverage
• Appreciate the value of networking and testimonials for business
• Source low-cost services online

Instructions to participants :

• Training will take place online via Zoom.
• The trainer will be in touch with participants by email, prior to each day's workshop, with a link to access the session.
• Participants do not need to download software, but will need to enter an email address when prompted.
• Laptops should have a microphone (required) and a camera (preferable, not required) and participants should have a pen and paper.
• A strong WiFi connection is essential.