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How to Market your Business on a Shoestring SO2017-01

Training will take place online via Zoom.
04/06, 11/06.
11.00-13.00 x 2 online sessions, 1 per week

This 4 hr workshop (delivered online over 2 weekly, 2 hr sessions) is full of quick-fire solutions for your marketing activity. With the current Covid-19 situation as backdrop, learn about low- and no-cost marketing options available to you to grow your business, without the need for a big budget.

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How to Market your Business on a Shoestring

This current Covid-19 situation has brought sharply into focus the need to work smarter going forward.
This short workshop, delivered over 2 x 2 hr. online sessions, is designed to help start-up and existing micro-enterprises to undertake increased and focussed marketing activity at little or no financial cost. The workshop aims to help you re-examine your marketing activities, employing low-cost and no-cost marketing that will reach your identified target markets.

Topics covered during the Workshop include:

  • Thinking about Marketing – creating time in your week for marketing activity
  • Re-examining what your customer actually wants
  • Reviewing the marketing resources your business has
  • Generating testimonials
  • Developing a low-cost online presence – building an initial low-cost website, or simply using Facebook as a website.
  • No-cost ways to get you noticed online
  • Choosing the right social media platforms for your business and increasing engagement
  • Using PR effectively - writing Press Releases and building relationships with journalists/influencers

Objectives :

By the end of this Workshop, you will be able to:

  • Develop an online presence at low cost
  • Choose which free social media platforms would best benefit their business
  • Submit PR pieces to generate free media coverage
  • Appreciate the value of networking and testimonials for business
  • Source low-cost services online

Instructions to participants :

  • Training will take place online via Zoom.
  • The trainer will be in touch with participants by email, prior to each day's workshop, with a link to access the session.
  • Participants do not need to download software, but will need to enter an email address when prompted.
  • Laptops should have a microphone (required) and a camera (preferable, not required) and participants should have a pen and paper.
  • A strong WiFi connection is essential.