Get in Touch

Map Location

071 911 4417



SO2141b Food Starter Programme

All training will be delivered online.
08.09, 15.09, 22.09 & 29.09
Business Training

This ‘Food Starter' programme will be delivered over four half days. If you have a food idea, or if you are at a very early stage of starting up a food business (typically the first 24 months), this programme will be ideal for you.


SO2141b The Food Starter Programme

This ‘Food Starter' programme will be delivered over four half days. It is designed to help you if you have a food idea or are at a very early stage of starting up a food business (typically the first 24 months).

It is being run in conjunction with LEO's Donegal & Leitrim.

The objective of the course is to provide you with a base knowledge of what is involved in setting up a food business.
The content is designed to provide you with information which will allow you to avoid the pitfalls normally associated with this journey.

Please Note:

The course content assumes you have the required business knowledge to run your enterprise e.g. you must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc, if not you can do this in conjunction with our Start Your Own Business Programme.

While certain aspects of the syllabus are relevant to those setting up cafes/restaurants, the core content is designed for those producing food to be sold through third parties i.e. food producers.

For those considering applying for the Food Academy Programme in the future, this course will provide an excellent opportunity to boost your chances of securing a place.

How it works:

The classes will run over four half days. Participants must attend every day.


The training will be delivered online


8th September 9.30am - 1.00pm
15th September 9.30am - 1.00pm
22nd September 9.30am - 1.00pm
29th September 9.30am - 1.00pm



Programme Overview:

Workshop One - Delivered on 08.09 & 15.09.

First Half Day
09.30 - 10.00 Introduction and programme outline.
10.00 - 10.30 Course Participant objectives Review.
10.30 - 11.15 Successful small business stories, videos and case studies.
11.15 - 11.30 BREAK
11.30 - 11.45 Outline of business feasibility study
11.45 - 12.00 Consumer and market research
12.00 - 12.30 Market Trends and drivers.
12.30 - 12.45 Primary Market research
12.45 - 13.00 Measuring market gaps

Second Half Day
09.30 - 10.30 Food safety and legislations
10.30 - 11.00 Packaging
11.00 - 11.30 BREAK
11.30 - 11.45 Considerations for developing your product for launch
11.45 - 12.30 Selecting the right channel/route to market
12.30 - 1.00 Close and talk through exercises to be completed for the next workshop

Workshop Two - Delivered on 22.09 & 29.09.

Third Half Day
09.30 - 10.00 Exercise reviews.
10.00 - 10.30 Costings and Managing Finance.
10.30 - 11.00 BREAK
11.00 - 11.30 State Agency Supports and sources of funding
11.30 - 12.00 Case Study
12.00 - 1.00 Distribution and Logistics

Fourth Half Day
09.30 - 10.00 Identifying you Unique Selling Points
10.00 - 11.00 Understanding Branding
11.00 - 11.30 BREAK
11.30 - 11.45 Brand and Packaging Review Exercise
11.45 - 12.15 Communicating your brand - Marketing/PR
12.15 - 1.00 Next steps & Q&A

The Trainers:

This course will be delivered by Mr. Conor Hyde of Bullseye Food Marketing who has a wealth of experience working with the food production sector.

Workshop Material:

Handouts, templates and case studies will be provided to you.


This programme includes four hours one to one mentoring for each business.

If you have any questions, please contact Margaret via email