SO2207a Pricing for early-stage Startups

SO2207a Pricing for Early Stage Start-ups.

New to business and not sure you're charging the right amount for your product or service? This 6-hour (2x3hr sessions) workshop will give you a focussed, foundational and repeatable model to define the pricing and valuation model for your products or service.

Topics covered during the Workshop will include:

• defining the inherent value in the product/service
• examination of both variable and fixed costs
• establishing the 'cost floor' of the product/service by applying easy formulas to calculate the unit cost
• the four C’s model of pricing will explored, taking account of the Intermediary Costs, Competitor Factors and Price Ceiling
• defining the economic value to the customer of your product/service & examining the customer's 'willingness to pay'
• the 'psychology of pricing' including referencing, fear of missing out & other factors used by established brands on a daily basis

You will learn how to apply these elements to your own pricing models and how to use price innovation to test pricing and define the price sensitivity of your customer segment; prior to setting the final selling price for your product/service.

Methodology:

The workshops will be presented in two weekly 3 hour slots via MS Teams. It is an active learning environment in which the material covered will be applied directly to the businesses taking part. There will be a breakout session in each slot where you can use exercises to move forward with your pricing models and discuss your progress in smaller groups.

Outcomes:

You will have a model for pricing that will ensure your costs are covered and that you will capture the full value you are providing for your customers, earning the maximum income possible for the supply of your product or service.

How it Works:

• Prior to the Workshop, the Trainer will email you a link to enable you to join the Training at the specified time on the specified date.
• Bookings are strictly limited to businesses with a registered business address in Co. Sligo.
• If you make a booking and have a registered business address in another County, LEO Sligo reserves the right to cancel your booking.