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Sligo

#MakingItHappen

Search Engine Optimisation (SEO) & Web Analytics

Venue:
Training Room, Floor 1, City Hall, Quay St., Sligo
 
Date:
11/10/2016
 
Note:
Oct. 11th
 
Time:
10.00-17.00
 
Category:
Social Media
 

Is your website easy to find on Google? You may be missing out on business! Learn how to perform well on Google & make your website work harder by learning SEO & web analytics.

This event is no longer available
 

Search Engine Optimisation (SEO) & Web Analytics

Do potential customers find your website when doing a Google search for products or services you sell?  If the answer is no, you may be missing out on critical website traffic.  Performing well in Google  is the most cost effective way of driving traffic to your website. 

 

Do you know how your website currently performs?  How many people are visiting your website? What devices are they using?  What pages are they visiting? 

 This practical one day workshop will demonstrate to participants how to carry out search engine optimisation (SEO) on a website. 

 The workshop is geared for business owners and managers and will be delivered in non-technical language with plenty of practical exercises.

Topics covered include:

  • Identifying the main search engines and the role they play in Digital Marketing
  • How to use the Google Keyword Planner as a research tool
  • How to Carry out a Ranking Analysis on Priority Keyword Phrases
  • How to implement On Page Optimisation
  • Page Rank– A gauge of the quality of your content
  • 3 ways to improve your Page Rank/Domain Authority
  • The benefits of Google Analytics from a business perspective
  • Key features and capabilities of Google Analytics
  • How to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report)
  • Understanding the terminology
  • Technology – what devices are visitors using to access my website?
  • Where is my website traffic coming from?
  • What are they doing on my site? (pages views, visitor flow)
  • Understanding conversions and setting website goals