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Write an Effective Marketing Plan SO2018-01

Venue:
Training will take place online via Zoom
 
Date:
24/04/2020
 
Note:
24/04, 01/05, 08/05
 
Time:
11.00-13.00 x 3 online sessions, 1 per week
 
Category:
Workshop
 

The current Covid-19 situation provides the opportunity to carefully research, plan & target the best market segments for your business. This is made much easier by having a comprehensive Marketing Plan. Our 6 hr workshop, now delivered online over 3 weekly, 2 hr sessions, will help you to develop a Marketing Plan, focusing on delivering the correct product to the correct target markets!

This event is no longer available
 

Writing an Effective Marketing Plan

The current Covid-19 situation provides the opportunity to carefully research, plan & target the best market segments for your business.
This is made much easier by having a comprehensive Marketing Plan. Our 6 hr workshop, now delivered online over 3 weekly, 2 hr sessions,
will help you to develop a Marketing Plan, focusing on delivering the correct product to the correct target markets!

Topics covered during the Workshop include:

  • The four steps of the Marketing Process
  • Identifying and profiling Customers
  • Clarifying short and long term goals
  • Creating SMART objectives and measuring results
  • Product Marketing
  • Service Marketing
  • Planning, costing and executing marketing for the next 12 months, particularly in light of the current situation

Note: you will work through a Marketing Plan template provided by the Trainer

By the end of the Workshop, you will be able to:

  • Understand the four steps of the Marketing Process and understand the rationale behind a Marketing Plan.
  • Make positive decisions about the markets you want to target.
  • Focus on where they should be concentrating their marketing effort to grow your business.
  • Set objectives & carry out SMART measurement of same.
  • Develop a meaningful Marketing Plan.

Instructions to participants :

Training will take place online via Zoom. The trainer will be in touch with participants by email, prior to each day's workshop, with a link to access the session. Participants do not need to download software, but will need to enter an email address when prompted.
Laptops should have a microphone (required) and a camera (preferable, not required) and participants should have a pen and paper.
A strong WiFi connection is essential.

 

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