Fashion Masterclass: How to Build a Fashion Brand

Fashion Masterclass- How to build your fashion brand is a practical step by step workshop created to guide young start ups in the fashion & lifestyle sector to set up and run successful, sustainable business both in Middle East and to a global market.

This weekend workshop is practical, thorough and a fantastic way to gain invaluable information, resources and get a realistic insight into what it really takes to run a successful business in this notoriously difficult industry. Young designers, entrepreneurs and bloggers are finding it increasingly difficult to know who to go to for help, where to find reliable and up to date information on sourcing raw materials, finding quality manufacturers, funding options, how to contact buyers and who to turn to for relevant information on how to build and run a successful fashion brand- no matter what the size.

Hosted by Director of Morris Fashion Consultancy, Máire is a global expert in the Fashion Industry and works with brands from start ups all over the world to well established brands and stockists including Harrods, Galeries Lafayette and the Dubai Mall. Trained in textiles, fashion design, fashion buying and business and having started and run many successful fashion businesses herself - Máire and her guest speakers will equip you with all you need to successfully take your business from an idea or early start up to a fully fledged and profitable fashion business.

This Fashion Masterclass is hosted in cities all over the world, and it is world renowned for it's practical and relevant approach to running a business in Fashion.

Topics that will be covered are…

- Range planning and collection analysis

- The sample development process

- How to find a reliable manufacturer

- How to produce ethically

- How to present and showcase your collection

- Where and how to sell your collection

- What buyers want and how to connect with them

- How to manage sales, logistics and distribution channels

- Funding, investment options and financial planning

- Legal considerations for business set-up

- Copyright and infringement guidelines

- Developing your brand identity

- Branding and marketing

- Market analysis

- How to create an effective business plan

- Follow up with host to address specific and individual needs in the weeks after the masterclass

Additional guides and templates will be provided also.

Suitable candidates

-Fashion Designers

-Design Graduates- Fashion,footwear,accessories or lifestyle products

-Fashion Bloggers (wishing to create a product range)

-Fashion Entrepreneurs ( no design training necessary)

Places are limited to 20 to allow individual attention to each participants to discuss their particular business needs.

If anyone who falls outside of these categories but would like to attend, please get in touch with us to determine suitability. General information can be found on

We are looking forward to meeting you all, and helping you to follow your dreams of creating a successful business in Fashion!

Cost: €200

Click here to book your place