Food Academy Start Programme

Food Academy Start Logo

This programme will provide companies with long-term business supports including;

  • Consumer Insight
  • Technical Advice
  • Resource Planning
  • Commercial Advice
  • Marketing Development

The output has a core commercial focus whereby all participants will have the opportunity to pitch their product or idea to their local SuperValu, with a view to securing an initial local listing and the potential to build from there. A suite of follow up supports will be exclusively designed by Bord Bia under the Food Academy banner to ensure the continued development of the companies.

Workshop Content

The programme will offer 6 intensive half day workshops covering the following areas:

Market Background and Understanding the Consumer

  • Understanding Consumers
  • Market Background
  • Research and Data
  • Marketing Strategy & Segmentation

Technical Issues

  • Introduction to Finance
  • Pricing
  • New Product Development
  • Food Safety and Food Labelling
  • Packaging
  • Managing Human Resources

Growing Sales

  • Branding and Pack Design
  • Routes to Market
  • Buyer Meetings
  • Marketing Plans
  • Promoting with Confidence
  • Public Relations

The modules will be interactive and practically based and case-studies and guest speakers will be introduced for some topics.  Participants will be prepared for buyer meetings by role-play of meetings to gain feedback from the group and trainer.  This will prepare participants for real-life buyer meetings and will be put in to practice at the end of the programme where participants will have the opportunity to pitch to a local SuperValu retail representative.

Mentoring Support

Each participant will be able to avail of up to 3 x 3-hour mentoring sessions over the course of the programme to address specific issues one-to-one. 

Food Academy Start Programme Brochure 2015

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