1/2024 Social Media Marketing Bootcamp

This Social Media Marketing Bootcamp takes place over 5 online sessions and is ideal for businesses who want to sell their products or services using social media. It is an intensive course on the main aspects of social media marketing, including Instagram, Facebook, TikTok, Chat GPT plus you will learn how to shoot and edit your own marketing videos and how to design eye-catching graphics for social media using Canva. 

Who is this course suitable for?

• Business owners or marketing staff who want to improve their Social Media Marketing
• Anyone tasked with creating interesting content to share on Facebook, Instagram or TikTok.
• This programme is not for digital marketing trainers/consultants, website designers

This course will be delivered by Evan Mangan of The Marketing Crowd

What we will cover

(Please note that the order in which the modules of this bootcamp are delivered may vary)

Week 1:  How to edit marketing videos and design eye catching graphics for your social media marketing

• Editing a video - how to edit video clips into a marketing video
• When should you shoot your videos landscape or Portrait
• Tips on shooting marketing videos
• How to edit eye catching graphics using for social media using Canva

Week 2:  Facebook marketing

In this session you will learn how to use a Facebook business page as a free marketing tool How to ensure your Facebook business page is setup correctly

• What is it that you should be posting on Social Media in order to attract and engage followers
• How to post from your page (Images, videos, links to website) including pitfalls to avoid
• How to use Meta Business Suite when posting to Facebook and Instagram.
• How to use the Facebook app and the Business suite app to manage your page
• How the algorithm works and how to reach more people

Week 3: How to use Instagram for Marketing (Level 1)

Instagram is the leading social network for most businesses because you tend to get more reach and engagement. In this session you’ll learn how to promote your products and services.

• How to ensure your profile is setup correctly from a marketing point of view
• Overview of Instagram shopping
• Why Reels are so important and how to create a Reel
• How search works and how to get your account and content found in search
• How the feed and Algorithm works
• How to post
• Overview of Instagram Stories

Week 4: How to advertise on Facebook and Instagram

In this session we will look at how to use ads on Facebook and Instagram as a low cost highly targeted way to reach your potential customers.

• Where so ads appear on Facebook and Instagram
• Why you should use the Ads tool rather than the boost post button
• How to target your ads based on geography, age, gender, demographics and interests
• How to use advanced targeting including website retargeting and lookalike audiences
• Step by step demonstration of how to setup an ad campaign
• How to analyse the results.

Week 5: Topic 1: TikTok Marketing

Understand How Tik Tok Works

• An overview of the main areas in the app - The For You Page, Friends, Create, Inbox, Profile
• How does Tik Tok compare to Facebook, Instagram, Twitter when using it as a person?

Understand what type of videos are created on TikTok

• What type of videos do people tend to make
• What type of videos do businesses tend to make

How to make and post TikTok videos

• How to make a video with video clips, music and text
• Examples of lots of TikTok videos from Irish businesses

Topic 2: How you can use AI in Digital Marketing

Chat GPT

• How Chat GPT works
• Examples of how you can use it to develop your digital marketing plan
• How to use it to generate ideas for social media posts, Reels & TikTok videos
• How to use it to improve the text on your website sales pages

Copilot and Gemini

• How these two AI tools compare to Chat GPT and how they can also be used to improve your digital marketing.
• An explanation that the Local Enterprise Office runs a detailed course on Artificial Intelligence

Please note that the order in which the modules of this bootcamp are delivered may vary.

Course Methodology

Each week (for 5 weeks) there is a 3-hour LIVE online session delivered using Zoom which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.