1/2017 Kick Start Your Food Business Programme

Venue:
Oriel House Hotel
 
Date:
28/03/2017
 
Note:
Booking Deadline 26/3/2017
 
Time:
9.30am - 4.30pm
 
Category:
Start Your Own Business
 

Our 2-day kick start your food business programme will guide you through the steps involved in setting up and managing your own food manufacturing business.

€80
 
 

Kick Start Your Food Business Programme

This two day short programme has been designed for those with a food manufacturing/processing idea or those at a very early stage of set up. The objective is to provide participants with base knowledge of what is involved in setting up a food business. It will provide participants with information which will allow them to avoid the pit falls normally associated with this journey.

Please note: While certain aspects of the programme are relevant to those setting up cafés/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers.  The programme assumes you already understand the basics of setting up a business. i.e tax compliance, developing a business plan, how to register your business etc.  - these areas are covered in our general non-food specific Start Your Own Business Programmes.

Venue:
Oriel House Hotel
Day 1:
28th March 2017
Day 2:
4th April 2017
Time:
9.30am - 4.30pm

 

Contracted trainers for this programme: Bullseye Food Marketing

Programme Content:

Day 1: 28th March 2017

 

Module 1:

Route to Market

  • Group Introductions & Product Tastings (where applicable)
  • Retail Environment - Farmers Markets, Retail Stores, Foodservice, Online
  • Food Trends
  • Consumer Trends 

Module 2:

Market Research & Understanding The Consumer

  • Market Research 
  • Unique Selling Points
  • Target Market Identification & Understanding The Consumer
  • GAP Analysis
  • Competitor Analysis
  • New Product Development 
  • Develop a Business Plan

Module 3:

Food Safety & Manufacturing

  • Legal Labels- Food Law
  • Food Safety Requirements- HACCP
  • Food Manufacturing- Key Performance Indicators
  • Equipment For Start-Up Manufacturing

Day 2: 4th April 2017

Module 4:

Packaging

  • Physical Packaging Options- Packaging Suppliers
  • Effective Packaging Design
  • Designing Effective Packaging On A Limited Budget

Module 5:

Finance & Pricing

  • What Are The Key Start-Up Costs
  • Cashflow Tips For Food Businesses
  • Pricing Inside The Gate
  • Pricing & Margins Outside The Gate 
  • Price Positioning Strategy
  • Financial Success- What You Must Measure Each Day/ Week/ Month/ Year

Module 6:

Sales, Distribution, Promotion                                    

  • Buyer Presentations
  • Effective Distribution of Food Products 
  • Marketing Plans 
  • Effective Sales Techniques
  • PR/Social Media For Food Companies- Public Relations

For queries please contact the LEO South Cork Tel: 021-4975281

 

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