1/2017 Kick Start Your Food Business Programme

Oriel House Hotel, Ballincollig
31st October & 14th November 2017
9.30am to 5pm
Management Development

Two day programme designed for those with a food manufacturing/processing idea or those at a very early stage of set up.


Kick Start Your Food Business Programme

This two day short programme has been designed for those with a food manufacturing/processing idea or those at a very early stage of set up, with their food business. The objective is to provide participants with base knowledge of what is involved in setting up a food business. It will provide participants with information which will allow them to avoid the pit falls normally associated with this journey.

Please note: While certain aspects of the programme are relevant to those setting up cafés/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers.  The programme assumes you already understand the basics of setting up a business - for example, tax compliance, developing a business plan, how to register your business etc.  - these areas are covered in our general non-food specific Start Your Own Business Programmes.


The Oriel   House Hotel, Ballincollig

Day 1: 
Wednesday 1st November 2017
Day 2:

Tuesday   14th November 2017


9.30am -5.00pm


Contracted trainers for this programme: Conor Hyde

Programme Content:

Day 1: 31st October 2017


Module   1:

Route to Market

  •   Group   Introductions & Product Tastings (where applicable)
  •   Retail   Environment - Farmers Markets, Retail Stores, Foodservice, Online
  •   Food   Trends
  •   Consumer   Trends 

Module   2:

Market Research &   Understanding The Consumer

  •   Market   Research 
  •   Unique   Selling Points
  •   Target   Market Identification & Understanding The Consumer
  •   GAP   Analysis
  •   Competitor   Analysis
  •   New   Product Development 
  •   Develop   a Business Plan

Module   3:

Food Safety & Manufacturing

  •   Legal   Labels- Food Law
  •   Food   Safety Requirements- HACCP
  •   Food   Manufacturing- Key Performance Indicators
  •   Equipment   For Start-Up Manufacturing

Day 2: 14th November 2017

Module   4:


  •   Physical   Packaging Options- Packaging Suppliers
  •   Effective   Packaging Design
  •   Designing   Effective Packaging On A Limited Budget

Module   5:

Finance & Pricing

  •   What   Are The Key Start-Up Costs
  •   Cashflow   Tips For Food Businesses
  •   Pricing   Inside The Gate
  •   Pricing   & Margins Outside The Gate 
  •   Price   Positioning Strategy
  •   Financial   Success- What You Must Measure Each Day/ Week/ Month/ Year

Module   6:

Sales, Distribution, Promotion                                        

  •   Buyer   Presentations
  •   Effective   Distribution of Food Products 
  •   Marketing   Plans 
  •   Effective   Sales Techniques