'Just Google it' Sound familiar? Your company needs to feature on Google to be effective - that's a fact. This course will show you how to make sure your company appears on Google Search and Maps. Also covered are tools like Analytics and Adwords to track your website's performance - how many hits does your site get, how long do they stay there, and what brought them there. There is data on your website out there - this course will show you how to harness it