3/2017 Facebook ADVANCED

Cork International Airport Hotel
6th Oct 2017
9.30am to 1pm
Social Media

Facebook Advanced half day workshop focuses on operating a professional Facebook page and using advanced features with course notes.


Facebook Advanced Half day

  • Introductions and learning objectives
  • Defining your social media objective
  • Importance of a clear strategy and key messages
  • Branding a professional page - an extension of your online presence (examples)
  • Examining insights to assess audience profile and plan suitable content
  • Development of a content plan
  • Using the targeting options to vary posts to different audiences
  • Running offers and events on Facebook to generate interaction and trade
  • Content reach goals and the development of a digital marketing plan
  • Combining Facebook promotions with offline promotions
  • Advertising features on Facebook - develop an advertising plan/budget
  • Using advertising features to direct traffic to your website
  • Explore various competitions to extend reach and build followers
  • Using custom tabs and apps
  • Understanding competition rules and planning campaigns that stay within these
  • Smartphone - using Facebook pages manager for mobile posting and management
  • Email database - integrate a newsletter service to the Facebook page
  • Shopify - selling directly from your Facebook page with an online store
  • Integrating Facebook with other social media platforms