PR and Media and Google Adwords Workshop

Course Date: Tuesday 29th August
Duration: 1 Day
Time: 9.30 - 4.30pm
Venue: LEO South Dublin Training Room
Price: €10 (including lunch)
NOTE: This course is only open to members of the NEWS network.


Part 1: PR & Media - 9.30am to 12.30pm


Distinct from advertising, public relations is an earned, not paid for, communication strategy that builds mutually beneficial relationships between brands and their target audiences, typically through traditional and online media.

This workshop will provide an insight into the dynamic world of public relations introducing some simple yet thoughtful tactics that any business owner can employ.

Join Claire for a three hour workshop that will seek to address the following

  • The ‘hooks’ that media consider to be the hallmarks of a good story
  • The Do’s and Don’ts of Media Gifting
  • Press interviews Top Tips
  • The Perfect Press Release
  • Press Photography
  • Social Media Content
  • Social Influencer Outreach
  • The Common Pitfalls to avoid in order to achieve maximum traction for your brand


CClaire Buckleylaire Buckley is the Managing Director of Buck & Hound – a Dublin based consultancy that offers PR, social media and event management services. Over the last decade, Claire has successfully managed household names including TK Maxx, Microsoft, Onken, Propercorn, Hennessy, Peroni and Kelkin. More recently she has collaborated with Kettyle Irish Foods and Guinness as well as Eatyard, the g Hotel and members of the Supervalu Food Academy to create innovative campaigns that drive authentic share of voice and measurable results.

Part 2: Google Adwords - 1.30pm to 4.30pm


A Google Adwords marketing campaign is one of the most cost effective and measurable advertising options that a company has. It can be completely tailored to your target market and it is advertising to people that are seen to be interested in your product/ service.

In this session we will discuss how to approach using Google Adwords to promote your business.

We will cover topics including:

  • how the auction works
  • how to select the right keywords
  • how to create effective ads

We will be hands-on with the tools in a demonstration, and we will review many real examples across a range of industries.

TrainerFelicity Spark Digital

Felicity McCarthy is the founder of, a training and consultancy company, working with businesses across a range of industries and countries, on digital transformation using social media and digital marketing strategies and tactics. Felicity has worked on the cutting edge of the technology sector for 20 years, leading European marketing teams in companies such as Facebook, eBay and Dell.