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0761 06 5000

0761 06 6200

Boosting Online Sales

Venue:
Webinar - an invite will be emailed to you
 
Date:
15/09/2020
 
Note:
Tuesday
 
Time:
10am-12noon
 
Category:
Business Training
 

This course is designed to provide participants with the skills, tools and knowledge to be able to increase their online sales and leads.

€10
 
 

Course Outcomes

At the end of the workshop(s) each participant will:

  • Know how to audit their website usability and understand how it impacts conversions
  • Understand what changes to make to their website calls to actions to improve their conversions and leads.
  • Understand why it is important to define their value proposition and how it impacts sales/conversions.

Course Content

  • Online sales in Ireland and why people buy from Irish businesses vs. overseas Website structure: good vs. bad website structures.
  • Key pages to include and how structure impacts your search engine ranking and your conversions.
  • Key content to include on a website to build credibility
  • Calls to actions: how many, where and when.
  • Initial impact: first impressions count
  • Defining a value proposition and why it is important for sales & customer acquisition
  • Upselling and cross selling
  • Shipping fees and delivery: key considerations
  • Using email marketing – GDPR, techniques to collect data and how to use email marketing for customer acquisition
  • Online advertising – an introduction to what is available and key considerations
  • Syncing your shop with Facebook and Instagram
  • Taking payments online using PayPal buttons, invoicing and subscriptions
 

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