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Develop online videos to market your business

Webinar - an invitation will be emailed to you
2 x 3hr webinars, Tuesday 22 & Thursday 24th
Social Media

In this 2 x 3hr webinar, learn how to create your own professional video content to market your business through your social media platforms and online.


Prerequisites for completing the programme:-

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:-

  • For Apple Devices: iMovie
  • For Android Devices : Filmora Go

* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.

* Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar.

* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices is more beneficial than one.

The Webinars will cover the following:-

  • Marketing health check - assessment of your brand, business & sector
  • The communications mix - general understanding of where digital & video slot into the mix
  • Identify, fortify and use your Unique Selling Points
  • Creating a strong, clear message in video marketing your business
  • What's your video for? An Elevator Pitch - if so what is your elevator pitch?
  • How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
  • How to market your video across multiple mediums effectively
  • Measuring your campaigns