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Develop online videos to market your business

Webinar - an invitation will be emailed to you
2 x 3hr webinars, Tuesday 22 & Thursday 24th
Social Media

In this 2 x 3hr webinar, learn how to create your own professional video content to market your business through your social media platforms and online.

This event is no longer available

Prerequisites for completing the programme:-

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:-

  • For Apple Devices: iMovie
  • For Android Devices : Filmora Go

* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.

* Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar.

* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices is more beneficial than one.

The Webinars will cover the following:-

  • Marketing health check - assessment of your brand, business & sector
  • The communications mix - general understanding of where digital & video slot into the mix
  • Identify, fortify and use your Unique Selling Points
  • Creating a strong, clear message in video marketing your business
  • What's your video for? An Elevator Pitch - if so what is your elevator pitch?
  • How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
  • How to market your video across multiple mediums effectively
  • Measuring your campaigns