Prerequisites for completing the programme:-

* You must ensure that you have the following apps (free of charge) downloaded in advance of the Webinar:-

• For Apple Devices: iMovie
• For Android Devices : Filmora Go

* Please note, there is a practical element to this course and will require your own Smartphone and/or iPad/tablet in addition to the device you will be using to take part in the online course.

* Participants will need a camera and mic facility to see and hear the tutor & ask questions, receive direction from their course facilitator as required and so the tutor can see them also throughout the webinar.

* Participants will need to join the session on a device other than their phones as there will be doing a lot of practical work on the phones during the session and two devices is more beneficial than one.

The Webinars will cover the following:-

• Marketing health check - assessment of your brand, business & sector
• The communications mix - general understanding of where digital & video slot into the mix
• Identify, fortify and use your Unique Selling Points
• Creating a strong, clear message in video marketing your business
• What's your video for? An Elevator Pitch - if so what is your elevator pitch?
• How to create a video, step-by-step practical session from storyboarding, scripting, voiceovers and actors, backdrops, props, graphics and much more
• How to market your video across multiple mediums effectively
• Measuring your campaigns